Party Planning as a Marketing Strategy

A great strategy for marketing is to plan a party to promote your products. Invite current clients, business partners, and customer prospects.

Businesses throw parties too, and a launch party is a great way to have fun and market your business’s products and services at the same time. A party creates a fun and inviting atmosphere that makes guests more receptive to your business offerings, and it’s an effective way for employees to connect with current and potential clients. Planning a launch party is a lot like planning a regular party, except you want to integrate a little bit of your marketing strategy into everything you do. Here are some guidelines and tips to get you started.

Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.
Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.

Stick to your theme. Your theme is the new product or service you’re launching. If you want to hold a more general business-related party for marketing purposes, you should still choose a theme as a strategy to surround the event—the celebration of a new partnership, new office building, large project completion, or other significant company event. Whatever your theme is, make it your goal to integrate that product, service, or other event into your party planning details.

Create the guest list. Start with your current clients and customers, business partners, suppliers, internet marketing affiliates, and other friends of your business. Then consider how you can reach out to potential new clients and partners. Invite former clients that you want to reconnect with, new prospects and leads, and anyone from the business community who might be interested in your company and the product or service you’re promoting.

Send invitations. Make a Facebook and a website page. Consider a traditional invitation and professional printing services . These days, a mailed invitation gets noticed and pinned to the home fridge or company bulletin board, while an email or other electronic invitation may get lost in the inbox. Follow up with your invites—and reach out to prospects you have no mailing address for—with an email invite. Reach out to your followers and prospects with plenty of social media invites and reminders, up to the day of the event.

glowsource.com light your party Brainstorm entertainment ideas. There should be some sort of entertainment for guests, but not to the extent that it takes away from the product you’re promoting, which should remain center stage. Can you come up with a creative idea for entertainment that highlights your product instead? At many launch parties, the entertainment is as simple as a presentation about the product or service that’s launching. Regardless of the platform, choose entertainment that will be engaging to the audience you’ve invited.

Consider catering guidelines. Party planning pros suggest that a party should serve food that will spark conversation among guests. Can you take this one step further and serve food that will spark conversation about your product or service? Even if your food isn’t business related, it too should have a theme and be appropriate for the community of people on your guest list.
Don’t forget party favors. Send guests home with something that helps them follow up with your company or the new product or service you’re offering. Brochures, postcards, and fact sheets can all be highly effective, while a free sample or trial offer allows your prospects to experience your product or service first hand.

party image by Wikimedia Commons

 

Party Inspiration: 5 Colorful Ideas for Kids

Party themes of colors make successful kids parties. This can be done with colorful balloons, rainbow sodas, colorful buffets, legos and rainbow cake.

There is one thing that every parent wants to do at least once in their life and that is to throw the best possible birthday party for their kid(s). There is nothing quite as satisfying as seeing your child and all the guests at the party having the time of their young lives. Party themes of colors are parts of every successful kids’ parties.  This little guide we will tell you how to bring as much color to your kids’ party as possible.

In order to end on a high note, or to have a very clear highpoint of the entire party, you could make or order a rainbow cake that ill have all the different layers in the colors of the rainbow.
In order to end on a high note, or to have a very clear highpoint of the entire party, you could make or order a rainbow cake that ill have all the different layers in the colors of the rainbow.

1. Balloons

We adults are a jaded bunch and one of the most obvious indications of this is how we have forgotten to appreciate and enjoy balloons. Balloons are great. Kids love balloons and kids cannot get enough of balloons. Really. It does sound like a lame idea for parents who are just out of ideas but you can never overestimate the love of kids for balloons. And in keeping in with our theme, the more colorful a balloon is, the better.

2. Multi-colored Buffet

There is nothing sadder in the eyes of a child than a selection of food that features earthy tones. Kids do not care if the food is the most delicious in the world unless it is colorful and exciting. If you really want to give the kids what they want, you will have a multi-colored buffet packed with delicious, delicious candy. If you want to go with a healthier alternative, you can create multi-colored and/or rainbow buffet which will feature all the different and differently-colored fruit.

3. Soda Rainbow

Another thing that you have to have at your kids’ party is soda. Once again, the way to go is rainbow where you will arrange all the different sodas according to their color and create a cool rainbow that the kids will just love. Once again, if you are looking for a healthier option, you can have freshly squeezed juice that you will also arrange according to the colors of the rainbow. Start with red grapefruit and end with blueberry.

4. Lego bursting with color

Kids love playing with Legos and other, perhaps non-brand name building blocks and it would be a good idea to cater to this as well. This is particularly good if it is a winter birthday and the kids cannot really play outside. This will give them something to do without having to worry about your home becoming a scene from WWII. And as always – the more colorful the bricks, the better. Legos can make the party. They can be as big as you want. You might want to watch the Lego Movie to get ideas.

5. Rainbow cake

In order to end on a high note, or to have a very clear highpoint of the entire party, you could make or order a rainbow cake that ill have all the different layers in the colors of the rainbow. Once again, you can go with the fruit theme although that might be too much for the palates. The good thing is that you should have absolutely no difficulties finding a place that sells rainbow cakes.

.

LED Shutter Glasses

image by Sophie Andersen