We live in the time of the internet and internet presence is a big must for every business that wants to stay alive in the shark tank that is the market these days. People focus on this strategy of marketing so much that they often forget the power of the real life communication with clients.
Trade show expos or trade fairs have always been (and will be) one of the greatest way to connect to your potential clients and establish presence among your competitors with your exhibits. A well organized and appealing booth conveys an image of a company which stands firmly on its feet, a company that clients will want to work with. Read on for a few tips on how to make your booth reflect the best of your business.
- Know how to communicate – As opposed to websites, a trade show is an event where people come to talk face to face, to interact directly. It is very important that you do just that. Interactive slide show presentations and other indirect ways of presenting yourself to the world are ok, but make sure you are there at all times and be ready to talk, talk, talk.
- There is a difference between being assertive and being downright aggressive – The previous tip suggested you should ‘talk, talk, talk’ but, you do know this does not mean you should jump into people’s faces, right? Learn to recognize when people want to listen to you (they will want to, no doubt about it), but also learn to stop when they had enough. Trade show visitors like to talk to as many presenters as possible, so it is crucial that you learn to respect their time, or otherwise you will lose their respect.
- Your brand should be visible – Forget about fancy, eye catching, distracting decorations. Your logo and the name of your company should be in the spotlight, as it is on the banners you use if you do marketing through affiliates. Promotional material is a must have. People like to carry things home and when they do that, they spread the word about your brand and your business. But they do not even have to carry anything home, making yourself visible at the trade show is equally important. After a long day of walking from booth to booth, people will like a refreshment. No one will refuse a bottle of water, and if that is a personalized water bottle containing your logo and brand name, you will both benefit.
- Take trade show appointments seriously Even though it is not a conference room where you can be on your everyday ground and apply your usual meeting strategies, customers take trade show appointments seriously and so should you. The normal rules should apply – schedule times and make sure you adhere to them. Also, while it is definitely ok to be slightly less formal in approach, try not to come across as unprofessional. If your social skills are your strong side, invite some of your potential customers for a drink after trade show, but while you are in your business space, behave like a businessman.
Reinforced Canopy Tent with Valance Top
trade show image by of Wikimedia Commons