Make Your Business Cards Stand Out

Your business card puts your name in front many potential clients where they will make assessments about your business to improve your sales.

It is a well-known fact that business cards are very important for people in any business, and this is why you may need to make yours if you are thinking of connecting with other people. Many marketing related articles tell you that giving your card to many potential clients will improve your potential clients and sales. The fact that they make it very easy for you to distribute contact information makes them more than ideal for situations where you need to do so, such as when you are in a meeting with potential partners or customers, and you don’t want to bother them when giving them such information.

Before any other marketing idea is implemented, print your business card. advertising ideas
Before any other marketing idea is implemented, print your business card.

In the past, simply printing ordinary business cards was enough, since most people simply went for functionality. These days, however, the fact that your cards can be used to judge the quality of your company means that you may need to pay attention to the quality of each. For instance, instead of printing plain cards, you should consider stylizing them using methods such as embossing and the use of proper design. This will make them more effective as a PR and a strategic marketing tool. Other things you may need to consider include:

Making sure that they grab attention

You may also need to design the cards in an interesting manner for them to work out for you. For instance, instead of getting a card that has a regular rectangular shape, you could decide to go for more interesting shapes. For instance, if you are a cardiologist, you could decide to get a heart shaped one. Of course, you would need to think about the design to avoid getting cards that come across as too tacky.

Use of cues that are popular these days

You may also need to find ways of making sure that the business card is current. For instance, instead of just listing your phone number, you could also decide to include the social networking addresses that are related to the company. You can also decide to design and include a QR code on the card that can then be used to direct people to your website (or any other online resource you choose) in case they are scanned by the users.

If you do the above, you will find it much easier to come up with cards that will have a greater effect on the people you give them to, and this means that they will do a very good job of marketing your company well. Along with affiliate internet marketing and your other marketing strategies, your business card will turn out to be a very good value for money

Read this Before You Buy that RV

Before buying an RV, you must first do an inspection for quality and if it has the essentials for your needs.

So, you’ve been thinking about buying a motorhome, fifth wheel, or travel trailer for a while now. Checking out online listings, browsing the newspaper classifieds, and dropping by the local RV dealership, you’ve put together a pretty decent list of both new and used motorhomes for sale. Everything seems in order, and you’re ready to pull the trigger on the purchase of a shiny new (or perhaps used, slightly less shiny) adventure on wheels!

RV in a camping stall
Before you buy that RV, research the types available A, B, C, 5th wheel, and so forth.

Not so fast. Before investing in your first motorhome, there are several things to consider. Do you know the proper way to inspect a used RV for wear and tear? How about the benefits and drawbacks of the various motorhome classes? Can you be absolutely sure that you are getting the most for your pending motorhome purchase?

To help you answer these (and many more) motorhome purchasing questions, we’ve included a handful of buying tips and checklist items to add to your automotive or RV related articles that you have read. Keep these information in mind before you buy that RV.

Know What You Want

Since you’re at the point of making a buying decision, you must do so with some business sense. You should be familiar with the different types of motorhomes: class A, class B, class C, fifth wheels, toy haulers, and travel trailers being the main classifications. All good there? Making your choice even more difficult is the fact that each of those categories has sub-categories of their own. “We’ve got motorized types, we’ve got towables, and each one of those have sub-categories, so you need to know how all of those breakdown,” says Terry Cooper of Mobile RV Academy. “Then you have to ask yourself, ‘Ok, what benefits and features do I want in that RV?’”

A lot to think about for sure, but a good starting place is to determine exactly what you want to get out of your RV experience. Is this going to be for short weekend trips only? Will you take longer road trips a few times per year? Is there the chance you’ll become a full-time RVer? Answering these questions will give you a better picture of your ideal motorhome lifestyle, which then gives you an idea of necessary amenities and realistic price ranges to fit your needs.

Create an Inspection Checklist
Among the advice that veteran RV owners give, creating a comprehensive checklist to use when buying a motorhome is probably the most common. A standard RV checklist should begin with general information about the vehicle (year, make, model, class, mileage, VIN number, etc.), and then move on to interior and exterior inspection items. This includes checking the walls (inside and out) for signs of leakage, cracks, or failing seals.

The underside of the motorhome should be inspected for axle and body damage, fluid leaks, and evidence of previous accidents. To make sure all of your bases are covered, it’s recommended that you have the RV you intend to purchase inspected by a third-party motorhome specialist. You can also reference various RV checklists online to help in your decision.

Take Care of Your Car With an Oil Change

An oil and filter change is a common maintenance of a car. Neglecting this can cause huge engine problems. Check your car manual for specifications.

It is very important to make sure that a car is well taken care of at all times. In order for a car to function properly, there are certain things that need to be taken care of regularly. One thing that needs to be changed out often is the oil within a car. Most newer vehicles have a light that will come on within the vehicle when it is time for the oil to be changed, and this allows the owner of the vehicle to know that it is time for this service to be performed.

Changing your car's oil is a required maintenance. It keeps your car running smoothly and makes the engine last longer.
Changing your car’s oil is a required maintenance. It keeps your car running smoothly and makes the engine last longer.

The service light will generally come on after a person has driven a certain amount of miles with the same oil in their car. This light will usually come on before the oil actually needs to be changed, which gives the car owner a warning. This allows them to set up an appointment to have the oil in their car changed before their need for an oil change can cause any damage to their car.

The process for setting up an appointment for an oil change is often quick and easy, and some oil change business locations don’t even require an appointment. They will simply allow the person with the car to come into the shop, and tell them what they need to have done. This makes it easy for those with busy lives and schedules to get their oil changed right when they need to.

The location that is going to be doing the oil change will most likely ask the vehicle owner questions about the make and the model of their car, as well as what type of oil they currently have in the car. This will allow them to make sure that they get the right oil filter for the car, along with the correct type of oil. Having the right oil filter for the make and the model of a vehicle is crucial because cars are made in such a way that only specific oil filters are going to fit correctly inside of them. Also, only the oil filters that have been created for the make and model of the car are going to properly filter the oil.

Huge problems can arise if the oil within a car is not filtered properly, and the car can be entirely ruined because of this. People are also asked what oil they currently have in their car because it is a good idea to stick with the same type of oil. Read your manual and automotive related articles to confirm best practices and procedures when changing the oil of your particular car.

If the car owner is currently using a full synthetic oil in their car, then this is what is most likely going to be put inside of it once again. Synthetic oil has many benefits to it, and it often lasts quite a bit longer than regular oil does. However, whether the oil is synthetic or not, it is going to need to be the type of oil that is recommended for the make and model of the vehicle.

People who decide to get an oil change can also decide to have some other things checked and taken care of within their vehicle as well. Often times the air filter inside of the vehicle can be checked, along with the brake fluid. The transmission fluid can also be checked and filled it if needs to be, and more antifreeze can be put inside of the car of this is low. Since all of these different fluids and filters need to be full and clean in order for the vehicle to function as it should, it is a good idea for some people to have these checked out as part of their oil change.

oil change image by Wikimedia Commons.

Budgeting for the Purchase of Your First Car

Finding the best car deals is only a small part of buying a car. As with all major purchases, you must budget for all the expenses of owning a car.

You have budgeted and now, you have enough to purchase your very first car. As a first time car buyer, it can be extremely overwhelming to start shopping for a car. With a variety of options for finding new or used cars, it can be frustrating to try to figure out what method of shopping is going to be the best for you and your needs.

Some people like to save enough money to ensure that they are able to pay for their car in cash.
Some people like to save enough money to ensure that they are able to pay for their car in cash.

To start your car shopping, you do not even want to be looking at cars. This may sound counter intuitive, but it is important that you understand that before you even start looking at the cars that are available you will want to set a reasonable personal budget for yourself. Then, check internet and magazine articles on new automotive and related subjects for the features and price of the car that fits your needs.

Creating a monthly budget for yourself is much more complicated than simply looking into the money that you have saved for a car. It makes perfect sense in all your business dealings, not just when you buy a car. There are a few different options that you will have when it comes to paying for your car and you want to explore all of your options before you decide. A monthly budget will help you do that.

Some people like to save enough money to ensure that they are able to pay for their car in cash. If you want to save enough money to pay for your car outright, you should create a saving schedule early and make sure that you understand what you can and cannot afford.

Paying for your car in cash is a great way to ensure that you are not stuck with a car payment for years to come. If you need a dependable car and you know that you are not going to be able to pay for the car outright, making a down payment may be your best option.

If you can make a substantial down payment on a car, you will be able to minimize the cost of your monthly payment. After putting down your down payment, you will then be able to take out a loan for the remaining cost of the car.

As you are setting a budget for yourself, you should also estimate the cost of your monthly auto insurance premium. Car insurance is required to be driving legally in the majority of states and you should get an estimate for the car that you are most interested in.

Different cars are going to cost different amounts to insure. Talking with a local insurance agent about the cost of getting a car insured will enable you to budget properly for the monthly cost of owning the car that you want to purchase.

Once you have figured out how you want to pay for your new car, you can then set a strict budget. Setting a budget that is reasonable will ensure that you are getting everything that you need from a car, while still staying inside of your budget.

Buying a new car can be an exciting time. Make sure that you plan adequately and you will be able to minimize the frustration and time that you spend shopping for your first car.


This article is written by Wickline Insurance. Wickline Insurance is an auto insurance provider in Beckley. Providing auto insurance in Beckley for many years has given Wickline agents the experience required to help first time car buyers find the auto insurance policy that fits their individual needs.

new car image by Pixabay


Why You Should Have Your Business Insured

Business insurance is a must to keep your business from losses such as fire, flood, theft and lawsuits which will interrupt normal business operations.

Are you currently running a small business? The costs of running a small business, while small in comparison to larger companies, can certainly add up. As a business owner, you likely examine your expenses to see what you need to keep, what you can cut, and what you shouldn’t bring on. While some expenses may seem frivolous and unnecessary, a business insurance policy is not.

Regardless of whether or not you think your business has enough assets to be sued, it is important to remember that anyone or any company can be sued or taken to court.
Regardless of whether or not you think your business has enough assets to be sued, it is important to remember that anyone or any company can be sued or taken to court.

Having Your Business Insured is Important for a Variety of Reasons

First, you need to protect yourself and your company. Regardless of whether or not you think your business has enough assets to be sued, it is important to remember that anyone or any company can be sued or taken to court. Articles on business and related news features, now and then, a business being sued. And, the smaller the business, the more likely the owner could be held personally liable for things such as debts. A good insurance policy, such as those additional policies offered under homeowners insurance, can help protect both you and your company against any threats that could interrupt the smooth running of your business.

Second, your homeowners insurance alone will likely not cover much if any of a business loss. If you are running your business out of your home, which many small business owners currently use as their operating platform, you run the risk of an accident with a client occurring in the home, or equipment getting damaged and not being covered by your homeowners insurance. By adding onto your insurance through groups like Homeowners Insurance Porter, you can make sure you are protected.

Third, you will likely need coverage against natural or man-made incidences. Obtaining a business property insurance through your local agent or through affiliate marketing on the internet will cover any damage to your office, such as a flood or an accidental fire, for example. Without this coverage, you could sustain irreparable damage to your office that could cost more than the business is worth.

Fourth, if you currently have employees working for you, you will need workers’ compensation coverage. If an employee is injured on the job, you could end up owing a significant amount of money to help cover medical bills. Having coverage, however, would alleviate that financial burden.

Lastly, you can protect your business and ensure its future by including a life and disability policy through groups such as Life Insurance Porter. This policy covers your business in the event of a death or disability of partners, owners, or employees. If one of your key players in your business has a severe accident or passes away, you will be able to keep your business afloat through this policy.

There are a myriad of reasons to insure your company. In order to protect yourself, your employees, and your business, you need business insurance coverage. Whether that is adding onto your home owner’s policy or getting a life insurance policy on you or one or your partners or employees through Life Insurance Mag, you must review your company’s functions and future goals to guarantee you have protected your company against any issue or disaster that may come your way.

safety hazard image courtesy of Wikimedia Commons


Business Etiquette from Around the World

It is important, when meeting with business contacts from a different culture, to learn the mannerisms and etiquette from where they come from.

Business culture around the world varies widely in its mannerisms. While most unique business culture is becoming more homogenous and similar to Western-style business etiquette, there are still many areas where it is considered strange and outside of custom to shake hands or even make direct eye contact.

Relationships are highly important to business all over the world. Familiar acquaintance with business partners should be striven for.
Relationships are highly important to business all over the world. Familiar acquaintance with business partners should be striven for.

It can be daunting during travel if one is not aware of local customs, and can even force friendly business relationships to go south if not handled with knowledge and understanding. Business and related articles  from websites of the country or region in question can help. On a smaller scale, let’s explore a quick round-up of some business etiquette tips from around the world.


When traveling on business in Asia, it is best to be “businesslike” and stoic. Keep your emotions under the hood, and generally be very polite. A lot of Asian businessmen are likely to speak English, as there is more foreign business and foreign government representation in East Asia than ever. Asian and especially Confucian (found primarily in China) culture promotes collective harmony.

This means that when people act individually to set themselves apart, it is generally regarded as disturbing the peace. Much like everywhere else in the world, relationships are highly important to business and familiar acquaintance with business partners should be striven for. Keep in mind that looking a person in the eye when shaking his or her hand can be considered confrontational. Keep the handshake short and respectful.

Northern Europe

Upon meeting Northern Europeans for the first time, look them straight in the eye and shake their hand firmly. They may introduce themselves with only their last names, and this is not to be intended as disrespectful; it simply means that they do not share their first name until they know you better. Keep all business proceedings short and to the point. Try not to talk about inconsequential things or personal issues. When riding the elevator, don’t try to start conversation, as some Northern Europeans see this as an infringement of personal space.

Southern Europe

In contrast to Northern Europeans, Southern Europeans are more likely to start up personal conversation and spend a long time talking about items unrelated to the current business discussion. Try to deal with this gracefully, even if it comes off as a bit annoying to you. In addition, do not expect all business proceedings to occur on time. Southern Europeans are generally not as early to meetings as Northern Europeans and Asians.

Eastern Europe

Of all the areas included in this article, Eastern Europe are the most likely to have business people that do not speak English due to a lack of foreign government representation in many areas. Prepare accordingly and try to get at least two translators to go with you throughout the day. Like Southern Europeans, Eastern Europeans are not always on time to all meetings, so keep this in mind and be patient in your new surroundings.

Japanese Steelworks Reception Hall image courtesy of Wikimedia Commons

Kenneth Cole Shoe Manufacturing History

Kenneth Cole started his shoe company in Europe in 1982. Today, his company is known worldwide that also sells clothing, handbags and accessories.

Kenneth Cole Productions Inc’s history started shoe manufacturing in 1982. The designer brand’s beginnings are rather cinematic. Cole had $300,000 to make his vision come to life. He went to Europe and employed factories there to produce his designs. With the new shoes in the bag, he returned to the States. When confronted with the question who would buy his new products he knew he had a limited choice. He could get a room in the New York Hilton and try and sell his designs during market week or he had to secure a showroom in the middle of Manhattan, preferably near the Hilton.

Kenneth Cole at the Life Ball, Vienna Austria in 2010
Kenneth Cole at the Life Ball, Vienna Austria in 2010

Due to his limited resources Cole had to get creative. He didn’t have a website or modern computers for affiliate or any other marketing. He asked a friend if he could borrow his 40 foot truck. His friend agreed to give him the truck but there was still a problem to overcome: You are not allowed to just park a huge truck in central Manhattan. Cole turned to the Mayor and asked for permission for his bold undertaking but permission of this kind was only granted to production companies shooting a full length film.

Cole jumped at that idea and immediately requested to shoot a movie called “The Birth of a Shoe Company”. With the permit in hand he set off to 6th Avenue, opposite the New York Hilton, in a 40 feet truck with the words “Kenneth Cole Productions, Inc.” written on it. That day Cole sold the whole collection (40,000 pairs of shoes) from his furnished truck. The cameras he and his team dragged with them only occasionally had film in them. To remember the company’s roots, Cole never changed the name and it is known as Kenneth Cole Productions, Inc. to this day.

Kenneth Cole has since branched out and does not only design shoes, as featured in many business related articles, ads and reviews. His business now also include clothing, handbags, accessories and watches. The Kenneth Cole watch collection is particularly popular. The watches come in a variety of materials:  metal, leather, rubber and ceramic watches. Each watch designs combines the Kenneth Cole charm of traditionalism of modernity.

Kenneth Cole shoes image courtesy of Wikipedia.


Using the IPAD POS Systems for Your Business

Shorten the wait time of customers by implementing an IPAD IPOS system. This will make your business run more efficiently and accurately.

Businesses can run more efficiently using the IPAD POS systems. Customers are very easy to get tired of waiting. This is the reason why companies and business owners are doing their best to increase the efficiency of their workforce, especially those who are in the hospitality industry. To shorten the time spent for every sales transaction, restaurant owners provide EPOS till systems for their employees.

POS handheld and screen
EPOS system is software installed on your computer hardware, which can be customized to perform various functions, aside from recording payments and calculating change backs.

Continue reading “Using the IPAD POS Systems for Your Business”

The Cultural Aspects in Marketing

To help ensure repeat customers, the cultural aspects of your customers must be taken into consideration when designing your marketing. concepts.

One of the aspects of marketing is the different cultural aspects your customers will have. When you are thinking of starting a strategic marketing campaign in another country or region, it is normally more than essential to make sure that you do it right. One of the issues that you are very likely to have a problem with as far as this is concerned is the issue of cultural offences.

If you do not take the time to find out more about such differences, you may end up inadvertently insulting your potential customers, and the damage that this does to your brand may be irreparable.
If you do not take the time to find out more about such differences, you may end up inadvertently insulting your potential customers, and the damage that this does to your brand may be irreparable.

Continue reading “The Cultural Aspects in Marketing”

Party Planning as a Marketing Strategy

A great strategy for marketing is to plan a party to promote your products. Invite current clients, business partners, and customer prospects.

Businesses throw parties too, and a launch party is a great way to have fun and market your business’s products and services at the same time. A party creates a fun and inviting atmosphere that makes guests more receptive to your business offerings, and it’s an effective way for employees to connect with current and potential clients. Planning a launch party is a lot like planning a regular party, except you want to integrate a little bit of your marketing strategy into everything you do. Here are some guidelines and tips to get you started.

Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.
Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.

Stick to your theme. Your theme is the new product or service you’re launching. If you want to hold a more general business-related party for marketing purposes, you should still choose a theme as a strategy to surround the event—the celebration of a new partnership, new office building, large project completion, or other significant company event. Whatever your theme is, make it your goal to integrate that product, service, or other event into your party planning details.

Create the guest list. Start with your current clients and customers, business partners, suppliers, internet marketing affiliates, and other friends of your business. Then consider how you can reach out to potential new clients and partners. Invite former clients that you want to reconnect with, new prospects and leads, and anyone from the business community who might be interested in your company and the product or service you’re promoting.

Send invitations. Make a Facebook and a website page. Consider a traditional invitation and professional printing services . These days, a mailed invitation gets noticed and pinned to the home fridge or company bulletin board, while an email or other electronic invitation may get lost in the inbox. Follow up with your invites—and reach out to prospects you have no mailing address for—with an email invite. Reach out to your followers and prospects with plenty of social media invites and reminders, up to the day of the event. light your party Brainstorm entertainment ideas. There should be some sort of entertainment for guests, but not to the extent that it takes away from the product you’re promoting, which should remain center stage. Can you come up with a creative idea for entertainment that highlights your product instead? At many launch parties, the entertainment is as simple as a presentation about the product or service that’s launching. Regardless of the platform, choose entertainment that will be engaging to the audience you’ve invited.

Consider catering guidelines. Party planning pros suggest that a party should serve food that will spark conversation among guests. Can you take this one step further and serve food that will spark conversation about your product or service? Even if your food isn’t business related, it too should have a theme and be appropriate for the community of people on your guest list.
Don’t forget party favors. Send guests home with something that helps them follow up with your company or the new product or service you’re offering. Brochures, postcards, and fact sheets can all be highly effective, while a free sample or trial offer allows your prospects to experience your product or service first hand.

party image by Wikimedia Commons