One of the aspects of marketing is the different cultural aspects your customers will have. When you are thinking of starting a strategic marketing campaign in another country or region, it is normally more than essential to make sure that you do it right. One of the issues that you are very likely to have a problem with as far as this is concerned is the issue of cultural offences.
There are many times when business executives simply duplicate marketing strategies and use them in other countries, but there are times when this will do you more harm than good. Learning about your customers’ culture will bring you loyal repeat customers. This is essential in any business, especially in another country.
Why Culture Should Play a Role in Determining the Kind of Campaign You Have
The main reason why you need to keep an eye on culture when designing such a campaign is that when you are working with a new culture, you may find that they have a surprisingly different perspective of issues. For instance, some cultures will regard certain words and symbols as insults, even though this may not be the case to you. This means that if you do not take the time to find out more about such differences, you may end up inadvertently insulting your potential customers, and the damage that this does to your brand may be irreparable.
How to go Around this Problem
This basically means that when you are thinking of spreading your marketing to a new culture, you will need to get someone who is familiar with it. Find who can then offer you guidance on what you can and can’t do. Make sure that you run your ideas by them first means that you will have a lower chance of ending up offending people. Also do your homework. Read related articles on business and culture.
Additionally, you can also try to find out more about the culture yourself, and then use the information to guide you when designing the marketing concept. The only problem with this approach is that you will end up spending a lot of time doing the research, and there is a risk of not getting enough information especially when the culture you are researching on is not well understood by many.
The key thing to remember is that when coming up with marketing ideas as simple as blogs on your website, business card, tshirt printing, internet affiliate marketing, or other kinds of advertisement, you should never take the issue of cultural differences for granted. In many cases, this is the only thing that will determine whether the campaign is successful or not. As long as you keep the issues above in mind, you should not have a very difficult time making the right decisions.
diversity image by Wikimedia Commons