Many use social media platforms such as Facebook, Twitter, Instagram, Google Plus and so forth for free small business advertising. The results are better if you pay for these posts, but you don’t have to pay to advertise. One problem there is, not many of these posts end up in search engines. The reason for this is, you need a password to enter. Search engines, for the most part, cannot get past that.
There is another way: guest posting. Guest posting is what advertisers use to post an informative article about their product or service. The article links to their site. Search engines are then made aware of their site and get points because search engines navigate through links.
Articles for Small Business is a free guest posting service for small business. Your guest post is welcome, as long as you have a small business. If your business has a website, you may to link to it. If you have a business without a website, post your location and phone number. At this writing there are about 50 categories. Animals, medical, dental, legal, real estate travel categories are examples. And yes, these posts end up in search engines.
Guest posting guidelines would be to follow Google’s best practices. A suggestion for a good guest posting strategy is to focus on a problem your customers might have. Your business then, solves that problem. Don’t forget to use keywords.
- AFSB: Owned by the author