Chinavasion was founded in 2004 by our CEO Jeffrey Ulrich. Before, there were no e-commerce shops here. Alibaba and other platforms had already started with their trading platforms, but not as a web shop i.e. selling items in small quantities. This was still the world of traditional trading where companies that were exporting goods were fully focused on big bulk orders, all by container and sometimes bulk air freight.
Since China didn’t have any true eCommerce web store, someone had to start an invasion of electronic gadgets from China to the rest of the world. That’s how the words China and inVasion came together to become ChinaVasion. Meaning, we strive to invade the world with best of the Chinese electronics, to be a bridge that connects China with every corner of the world and to spread the word that we are Reassuringly Different!