How to Build A Successful Website For Your Small Business

You can create and develop an inexpensive, and fully functional, elegant website for your small business, even if you have no coding skills.

You may be feeling stressed. After all, you have never coded in your life. How on earth can you be expected to develop a fully functional, elegant website for your small business? You can barely come up with a design that makes sense.

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Building a website is much easier and faster as one could imagine.




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How to Protect Your Business from Physical and Cyber Threats

Ensure your company is aware of the many types of cyber threats. Make your employees aware of the many examples of what could happen and have data security and techniques be of top importance.

As a business owner, it’s important to familiarize yourself with the security threats you could be up against on a daily basis. The challenges that you will face are becoming much more varied and complex. We are living in a world where the risk of physical attacks, robberies, and vandalism are no longer the most problematic threats. Cyber threats are becoming increasingly more prevalent and can be extremely detrimental to your business without the right kind of preparation and protection.

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Cyber hackers are always looking for access into the security of your business.




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Do You Have a WordPress Website?

You don’t need to learn HTML to run Wordpress. Wordpress.org will provide you the website software, give you a choice from thousands of themes and provide plugins to enhance your website, all for free.

Do you have a WordPress Website? Sixty million people do.  The main reasons for that is you don’t need to learn HTML to run WordPress and the software is free. WordPress.org will provide you the website software, give you a choice from thousands of themes (how your website will look), and make available thousands of plugins (Plugins increase the functionality of your website).  All for free.

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Do you have a WordPress Website?

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Affordable and Quality Web Hosting

If you have a small business or are thinking of having one, or just want a website, here is a list of the most affordable domain registration and web hosting in the industry.

Below are the top places to get web hosting and domain names which are necessary for building website(s).

front page of AFSB website
To create a website, you need a domain name and hosting.




Keep in mind that most hosting companies have a “teaser rate”.  That rate is only available on your first payment as a new customer. Therefore, it is cheaper in the long run to get the longer term on your first payment, because it is the lowest rate you will get from that company .

For example, if the teaser rate is $1.99 per month, you can buy hosting for one year for $23.88 or for three years for $71.64. Your rate after the first payment is $12.95 per month, or $155.40 per year, or $466.20 for three years.

iPage

TMD Hosting

FatCow

Blue Host

GoDaddy

 

The Cheapest Website for Small Business is WordPress

Wordpress, the best and most popular small business website builder software is free and open source. Finding a cheap domain name and hosting is the key.

 

If you own a small business, or are thinking of starting one, the most popular and cheapest website you can buy is WordPress. A good reason for that is the cost of the WordPress software is absolutely free. You can use, copy, study, and change it in any way, and it will not cost you a dime. You can download it from wordpress.org or your hosting company easily and instantly online.

AFSB WordPress for Business Website
Through your host, you can login and make updates from on your WordPress Business Website from any computer.

WordPress is the software used for this website. Although it can, your WordPress website doesn’t have to look like this. At this writing, there are more than 2,119 themes available. Again, you can download them for free easily and instantly online.

What do You Need to Purchase With a WordPress Business Website?

Although the software is free, there is one thing you must pay for and another that you should pay for with a WordPress website:

1. The one thing you should pay for is hosting. If you can handle its installation yourself, have your computer be always on, can handle visitors in bulk, and you are always up to date on your anti virus software, you can download WordPress directly to your computer. Otherwise, you should buy hosting. Web hosting comes with support that helps you with installing WordPress. But they generally will not help you with content.

2. You must pay for the registration of a unique domain name. Your domain name is what goes on the address bar that is used to find your website. It starts with http:// or http://www.

Shopping for a Domain Name and Hosting

The good news is many hosting companies will register your domain name for free with the purchase of hosting, if it is a new domain name. If you already own or have a domain name registered by another company, it will become complicated to transfer. Therefore, it will probably not be free.

If you must purchase a domain name without getting it free with hosting, the most popular place to buy it is GoDaddy. As long GoDaddy has no specials on domain names, the cheaper place is usually NameCheap. It doesn’t matter where you buy it, a domain name will have the same function no matter where you buy them. These days, extensions like .com, .org, .info… do not matter much. Try to get a name that is relevant to your prospective site. That would give you SEO points. However, a name that your target audience can remember rather easily can be just as good or even better.

GoDaddy is also the most popular place to buy hosting. But, a cheaper place is iPage. iPage has led the industry in price for years. Other hosting companies are Fat Cow, Blue Host and TMD hosting.

To attract your business, the initial rate of most hosting company is very low. Your second bill is at the regular rate. But, you can prepay in advance at the low rate. Therefore, it pays to pay up to three years in advance. For example, at this writing, iPage’s initial rate is $1.99 rate is per month. If you buy for three years in advance at $71.64 (plus taxes when applicable), you will enjoy that rate for three years. Your rate after three years is the regular rate of $11.95 per month. If you prepay for just one year at $23.88, the rate of $11.95 will come after one year. Yes, this is with a free domain name. Again, this is just an example because rates and terms can change.

What You Get With a WordPress Business Website

You sign up to get WordPress to get two items:

  1. When someone types your domain name on the address bar on his PC, laptop or smart phone, he will get your website. That is a given.
  2. Your login URL to WordPress. Logging in, you to get to the control panel, otherwise known as the dashboard .

Why ordpress for a Business Website?

To increase its functionality, you can instantly download WordPress plugins, more than 44,000 of them. Software developers who make WordPress plugins must make them available for free. Using another software with less capability for a website can be costly. Companies like Wix will charge up to $25 for software with less features than you can easily do on WordPress.

There are now over 60 million WordPress owners. Do you own one?

Finding Keywords for your Site Using Google

You can use Google to finding keywords for SEO for your website rather easily. The long tail keywords are on the bottom of the page of any Google search.

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Google’s computers are programmed to look for keywords. They dominate the market in computer search engines.  Therefore, to get web visitors, keyword research using Google is essential. Finding these keywords is not difficult. Just ask yourself, “What words would I use on Google to find my site?”

There are two kinds of keywords:

  1. One word keywords
  2. Long tail keywords, ( more than one word).

The words in your post, or just about any post gets in Google’s computers when you post.  But, you will probably be very low in Google search for one word key words. They get millions or probably billions of searches. You would be lucky to rank on page 1,000 of any search.

Search the word “love” or “cars”. Google says, there are billions of results. You will not rank high for that or any other one word keyword. Instead, concentrate on the research for long tail keywords. “Red cars”, for example, narrow it some. Or, let’s try “convertible red cars”.

When you do a search for convertible red cars or any search, Google gives you what they call, “related searches” on the bottom of the page. These are the keywords people most often search, and is on Google computers to look for. If you click on a keyword, you will find more keywords. If you are writing a post, and you use a word that describes your post or site, do a search on this keyword and try use the results. Do not try to fit it, if it doesn’t.

Make new posts on these keywords. Post images using these keywords.  Make videos.  Using these keywords often, without “keyword stuffing”, will bump you up in Google searches, assuming you follow Google’s best practices. You will catch their attention and you will get penalized if you keep using it, just to repeat it. Use the words as in normal conversation. Google will recognize when the keyword is used just once or twice. Caution: Use exact words sparingly. Mix them up. Google wants you to use words as it is used in normal conversation. You lose points if you use exact words all the time.

Rather than use Google Search, many use Google Adwords for keyword research.  These are the same keywords from Google Search.  This is a little bit more of a complicated research. There, Google tells the public how much they will charge a business to advertise using the keywords.  These ads appear on the top of the searches, marked “ad” or “sponsored”.




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