Kenneth Cole Shoe Manufacturing History

Kenneth Cole started his shoe company in Europe in 1982. Today, his company is known worldwide that also sells clothing, handbags and accessories.

Kenneth Cole Productions Inc’s history started shoe manufacturing in 1982. The designer brand’s beginnings are rather cinematic. Cole had $300,000 to make his vision come to life. He went to Europe and employed factories there to produce his designs. With the new shoes in the bag, he returned to the States. When confronted with the question who would buy his new products he knew he had a limited choice. He could get a room in the New York Hilton and try and sell his designs during market week or he had to secure a showroom in the middle of Manhattan, preferably near the Hilton.

Kenneth Cole at the Life Ball, Vienna Austria in 2010
Kenneth Cole at the Life Ball, Vienna Austria in 2010

Due to his limited resources Cole had to get creative. He didn’t have a website or modern computers for affiliate or any other marketing. He asked a friend if he could borrow his 40 foot truck. His friend agreed to give him the truck but there was still a problem to overcome: You are not allowed to just park a huge truck in central Manhattan. Cole turned to the Mayor and asked for permission for his bold undertaking but permission of this kind was only granted to production companies shooting a full length film.

Cole jumped at that idea and immediately requested to shoot a movie called “The Birth of a Shoe Company”. With the permit in hand he set off to 6th Avenue, opposite the New York Hilton, in a 40 feet truck with the words “Kenneth Cole Productions, Inc.” written on it. That day Cole sold the whole collection (40,000 pairs of shoes) from his furnished truck. The cameras he and his team dragged with them only occasionally had film in them. To remember the company’s roots, Cole never changed the name and it is known as Kenneth Cole Productions, Inc. to this day.

Kenneth Cole has since branched out and does not only design shoes, as featured in many business related articles, ads and reviews. His business now also include clothing, handbags, accessories and watches. The Kenneth Cole watch collection is particularly popular. The watches come in a variety of materials:  metal, leather, rubber and ceramic watches. Each watch designs combines the Kenneth Cole charm of traditionalism of modernity.

Kenneth Cole shoes image courtesy of Wikipedia.

 

The Cultural Aspects in Marketing

To help ensure repeat customers, the cultural aspects of your customers must be taken into consideration when designing your marketing. concepts.

One of the aspects of marketing is the different cultural aspects your customers will have. When you are thinking of starting a strategic marketing campaign in another country or region, it is normally more than essential to make sure that you do it right. One of the issues that you are very likely to have a problem with as far as this is concerned is the issue of cultural offences.

If you do not take the time to find out more about such differences, you may end up inadvertently insulting your potential customers, and the damage that this does to your brand may be irreparable.
If you do not take the time to find out more about such differences, you may end up inadvertently insulting your potential customers, and the damage that this does to your brand may be irreparable.




Continue reading “The Cultural Aspects in Marketing”

Party Planning as a Marketing Strategy

A great strategy for marketing is to plan a party to promote your products. Invite current clients, business partners, and customer prospects.

Businesses throw parties too, and a launch party is a great way to have fun and market your business’s products and services at the same time. A party creates a fun and inviting atmosphere that makes guests more receptive to your business offerings, and it’s an effective way for employees to connect with current and potential clients. Planning a launch party is a lot like planning a regular party, except you want to integrate a little bit of your marketing strategy into everything you do. Here are some guidelines and tips to get you started.

Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.
Create the guest list. Start with your current clients and customers, business partners, suppliers, and other friends of your business.

Stick to your theme. Your theme is the new product or service you’re launching. If you want to hold a more general business-related party for marketing purposes, you should still choose a theme as a strategy to surround the event—the celebration of a new partnership, new office building, large project completion, or other significant company event. Whatever your theme is, make it your goal to integrate that product, service, or other event into your party planning details.

Create the guest list. Start with your current clients and customers, business partners, suppliers, internet marketing affiliates, and other friends of your business. Then consider how you can reach out to potential new clients and partners. Invite former clients that you want to reconnect with, new prospects and leads, and anyone from the business community who might be interested in your company and the product or service you’re promoting.

Send invitations. Make a Facebook and a website page. Consider a traditional invitation and professional printing services . These days, a mailed invitation gets noticed and pinned to the home fridge or company bulletin board, while an email or other electronic invitation may get lost in the inbox. Follow up with your invites—and reach out to prospects you have no mailing address for—with an email invite. Reach out to your followers and prospects with plenty of social media invites and reminders, up to the day of the event.

glowsource.com light your party Brainstorm entertainment ideas. There should be some sort of entertainment for guests, but not to the extent that it takes away from the product you’re promoting, which should remain center stage. Can you come up with a creative idea for entertainment that highlights your product instead? At many launch parties, the entertainment is as simple as a presentation about the product or service that’s launching. Regardless of the platform, choose entertainment that will be engaging to the audience you’ve invited.

Consider catering guidelines. Party planning pros suggest that a party should serve food that will spark conversation among guests. Can you take this one step further and serve food that will spark conversation about your product or service? Even if your food isn’t business related, it too should have a theme and be appropriate for the community of people on your guest list.
Don’t forget party favors. Send guests home with something that helps them follow up with your company or the new product or service you’re offering. Brochures, postcards, and fact sheets can all be highly effective, while a free sample or trial offer allows your prospects to experience your product or service first hand.

party image by Wikimedia Commons

 

What is Worker’s Compensation Insurance All About?

If your employeesgets a disease, gets injured, needs to take off to heal, dies on the job, he will be compensated by workers compensation insurance.

If you are in business, what Worker’s Compensation is about is sometimes a question until you need to provide it. Simply put, if any of your employees contracts a disease, gets injured in an accident, requires a leave of absence to heal, or passes away while on the job, said employee will be compensated through the means of this insurance. Needless to say (but I’ll say it anyway) stipulations of the insurance policy should be read carefully to know exactly what and how much is covered as part of the terms and conditions.

In most states, it is a compulsory requirement to invest in workers’ compensation insurance as soon as you have even one employee who isn’t an investor, partner, or owner of the business and begins to work for you.
In most states, it is a compulsory requirement to invest in workers’ compensation insurance as soon as you have even one employee who isn’t an investor, partner, or owner of the business and begins to work for you.




Who needs it?

Every business, whether big or small, is required to possess a worker’s compensation insurance as a state mandate in most states. In fact, the state of Texas is the only exception, although severity or rigidity of the mandate does fluctuate from one state to another. There is the option not to insure in some states if businesses have between three to five workers on their payroll. In most states though, it is a compulsory requirement to invest in workers’ compensation insurance as soon as you have even one employee who isn’t an investor, partner, or owner of the business and begins to work for you.

How much premium do I pay?

As with most insurance policies, the rate of insurance will vary based on a multitude of factors and how much each insurance firm gives weight to each factor. The factors include type of work; to illustrate, physically intensive and risky work such as labor at a construction site will require a higher premium as opposed to a relatively risk free environment such as a administrative assistant in an accountancy firm. The history of each individual firm’s injury records is also assessed in this regard, so if your employees get injured on the job more often than is considered normal, you will be charged a higher premium.

Once this base price is decided, most states will follow the 1% formula, which means whatever classification your employee has been slated in after assessing workplace risk is multiplied by 1% of every $100 they earn. Don’t worry, you won’t actually have to execute these calculations the insurer will do it for you, it’s just better to understand the principle going into it.

What else can it possibly cover?

Apart from the previously mentioned workplace injury, contraction of disease, loss of limb, loss of life or requirement for compensatory leave, terms of this type of policy can cover a range of other possible situations. This includes coverage of legal costs and fees if the employee makes a claim of work related injuries or illnesses that do not face up to the scrutiny of court, injury occurring to an employee in any other state apart from where you usually conduct your business, types and range of injury and illness covered, coverage for funeral expenditures, coverage to compensate family members and repayment for wages lost due to injury. So read the contract very carefully so that you know what you’re getting into, and don’t be afraid to raise any doubts you may have before you put pen to paper and make things official.

Where do I get it from?

Some states offer an in-house insurance for workers’ compensation, while private insurers, especially big ones like The Hartford, will also offer workers’ compensation policies. You can also look throughout the internet for programs in affiliate marketing. I’d like to reiterate that different companies will charge different rates based on the factors mentioned above, so explore all avenues and assess all options, and make the most financially astute choice for your business, both in terms of premium costs, and variety of coverage options.

worker image courtesy of Wikipedia

 

Brainstorming Sessions to Solve Problems

Problem solving activities include brainstorming. Efficiency in coming up with solutions, certain brainstorming techniques should be implemented.

Brainstorming sessions are a great way to get creativity flowing and come up with new solutions to existing problems, whether it’s creating a more innovative social media presence or figuring out how to work around a new budget. In elementary school, teachers talked about brainstorming to help kids gather their often chaotic, meandering thoughts and channel them into a constructive, organized space. The same idea applies to brainstorming at your place of business.

Watch AFSB Video
Watch AFSB Video

Brainstorming meetings could hold the key to a new company strategy that sets you apart from the noise, but not many people know how to do it properly. Here are some tips to help you make a decision or solve a problem with an effective brainstorming session.

1. Keep it diverse

Smaller companies may not have much choice, but for larger companies, aim to create a diverse mix of people and personalities from various departments and disciplines. You’ll get a swath of differing ideas. Some you may agree with, while others not so much. Regardless, the grouping of ideas allows for growth and cross-pollination. Having too many like-minded people in the same room won’t be as productive as it could be—and groupthink can really spell disaster.

At the same time, try not to go overboard on your invite list. You should keep it between 6 and 12 people total. You can’t have too many chefs in the kitchen.

2. Capture the moment

None of the brainstorming will matter if no one records it. While everyone should write notes throughout the session, you want a large, visual presentation that allows everyone to see and keep track of the things you come up with. You can use a white board, a chalkboard, a wall of Post-Its, an audio recorder, a camera, or iPhone. Capture even the stuff that you won’t use as it could potentially spark a new, more useful idea down the line.

silhouettes of three men on a table, brainstorming
You want to brainstorm ideas around a central topic, one problem at a time.

3. Have a specific purpose in mind

Giving a broad objective will only come up with a bunch of disparate, unrelated ideas, quickly turning a brainstorm session into a lot of yelling and a waste of time. You want to brainstorm ideas around a central topic, one problem at a time.

Choose one topic for the entirety of the meeting or choose a few objectives and spend about fifteen minutes tackling each one.

4. Set a time limit

You don’t want to spend all day coming up with ideas because that inevitably leads to tangents and distractions—which could lead to some great ideas—but there is a breaking point. Generally an hour to an hour and a half is enough time to avoid brain drain. When people start yawning and silences seem to get longer and longer, you should wrap things up and take a look back at what you came up with.

Come up with some conclusions and what steps to take next.

Do some solo brainstorming

Even after the group has broken up, do some individual brainstorming. You may come up with ideas that you can apply to your own part of the process or relay new ideas to the group as a whole.

Brainstorming is an often underappreciated strategy. If ever you feel your ideas running dry, don’t be afraid to partake in a quick brainstorm session.

.

brainstorming image by Wikimedia Commons

meeeting by Open Clip Art

 

Easy Tricks for Successful Trade Show Exhibitions

You will need many tips and tricks on having a successful trade show exhibition to promote your business. Successful trade show marketing comes from a well planned and organized strategy.

Attending a trade show exhibition is not enough in itself to promote your business nor is it enough to provide good marketing. Even though marketing has strict rules and there are provisions on how some things should be done, having good trade show marketing is hard to achieve and even harder to pull off a good marketing strategy.

The trick in having a successful exhibition in a trade show is to get as many people involved as possible. A good tip to make this happen is to put out a little pre-show marketing to make people actually come and visit you.‎
The trick in having a successful exhibition in a trade show is to get as many people involved as possible. A good tip to make this happen is to put out a little pre-show marketing to make people actually come and visit you.‎

Chances are that you will have to learn from your own mistakes, and unfortunately, because this is not exact science, you will have to rely on a good marketing team. If they fail to realize what is good then your overall company reputation may be in danger.

Plan Off Everything

First off, in order to have a successful trade show exhibition, you will need to plan out a good marketing strategy plan, which means that you will have to chalk down the exact aims of the company in partaking at such an event. Your best goals are to increase market share; introduce new products, or services; and to promote existing or new products and services.

Other than that, with a well established branding, you should have a good promotional plan. It will include more than just brandishing your company’s logo onto every product and giving out free gifts. Research what and how you can improve, grab the chance and do so at the next trade show exhibition.

The Warm Up

You want people to notice your company and to be as involved as possible, so why not plan out a little pre-show marketing to make people actually come and visit you at the exhibition. One thing you can use to attract customers is to use direct mail, however, be careful as people are extremely averse towards spam.

Do not save money on mailing, show your old and potential customers that you care about them, so only first-class mail is allowed. Send them prospects and brochures which may interest them, and include perhaps coupons or other means to draw their attention.

The Incentive

If you use mail or any other means to inform customers about your presence at the trade show exhibit, then also tell them why they should come. Give them a good incentive so that they would come and visit. To some, it would be good to offer some kind of a discount.

Use the chance to present your new product or service, and make it exclusive by letting the first few customers try it out. Make them part of the magic and make them feel important.

Your Booth is More Than Just That

Think of your trade show booth as of a tool just like your website and affiliate marketing programs. It is not only for the presentation, it is more than that; you need to define your company through your boot and you need to make it count. What your booth should represent is the welcoming atmosphere of your company and to create an experience which the customers will not forget soon. One of interesting option is to set up a promotional marquee in regard to attract more customers.

Also, you will have a chance to use decorations and your products to make your booth stand out from the crowd, grab this chance as it may secure you new potential customers.

.

trade show image by Wikipedia

 

Some facts about Murano Glass

Murano glass is one of the most popular types of glass that is produced in Europe which includes wine glasses, figurines and a wide range of products.

Glass has always had a special place in the imagination of men and women all over the world. In the medieval times, when glass was just invented, it was attributed with having special, sometimes magical, powers. People believed they could look into the future of a person just by staring at a crystal ball! Murano glass is one of the most popular types of glass that is produced in Europe. Glass goes way beyond the wine glass, champagne glass, light fixtures, crystals and chandeliers. They also include paperweights, figurines, decorative items to fine jewelry, necklaces and earrings, Murano glass and a wide range of other products.

blue and gold bottle
A popular type of glass, produced in Europe, is Murano glass.




Where is Murano?

It is a small island that located near the coast of Venice, Italy. Originally developed around the 13th century, glass making is an age old craft here and artisans from Murano were famed all over the world for their skill and knowledge in the art of glass making and glass blowing.

Why is Murano glass so popular?

Italians know the ins and outs on how to make glass. Italian glass has always been famous throughout the world. During the Roman Empire, glass making had expanded with thousands of pieces being manufactured every year. But after the fall of the Roman Empire when Europe plunged back into the dark ages, this fine profession almost died except in Italy. Here too, great fires from glass making furnaces often destroyed homes due to which all activities were shifted to Murano, just near Venice.

Artisans really began innovating and started producing gorgeous pieces of glassware in a variety of shapes, sizes and colors. The patterns on the glasses were achieved after several steps of melting the glass and giving it shape. Since it was a skill that required years of practice, no one outside Murano could really learn it and hence, it became an exclusive product from Italy. Consumers who know glass know Murano glass.

How to identity fake Murano glass

Unfortunately, fake Murano glassware has been around for as long as the original pieces and for a new collector, it can be difficult to identify fake Murano glass from the real deal. If you want to buy Murano jewelry or glassware, ensure that you buy it from a reputed dealer who has been in the business for a number of years. Otherwise, you can end up spending a fortune on “Murano style” glass that was probably manufactured somewhere in Asia. You can also identify pieces by identifying various labels of a maker or etched markings on the glass or you can ask for a certificate of authenticity.