Easy Tricks for Successful Trade Show Exhibitions

You will need many tips and tricks on having a successful trade show exhibition to promote your business. Successful trade show marketing comes from a well planned and organized strategy.

Attending a trade show exhibition is not enough in itself to promote your business nor is it enough to provide good marketing. Even though marketing has strict rules and there are provisions on how some things should be done, having good trade show marketing is hard to achieve and even harder to pull off a good marketing strategy.

The trick in having a successful exhibition in a trade show is to get as many people involved as possible. A good tip to make this happen is to put out a little pre-show marketing to make people actually come and visit you.‎
The trick in having a successful exhibition in a trade show is to get as many people involved as possible. A good tip to make this happen is to put out a little pre-show marketing to make people actually come and visit you.‎

Chances are that you will have to learn from your own mistakes, and unfortunately, because this is not exact science, you will have to rely on a good marketing team. If they fail to realize what is good then your overall company reputation may be in danger.

Plan Off Everything

First off, in order to have a successful trade show exhibition, you will need to plan out a good marketing strategy plan, which means that you will have to chalk down the exact aims of the company in partaking at such an event. Your best goals are to increase market share; introduce new products, or services; and to promote existing or new products and services.

Other than that, with a well established branding, you should have a good promotional plan. It will include more than just brandishing your company’s logo onto every product and giving out free gifts. Research what and how you can improve, grab the chance and do so at the next trade show exhibition.

The Warm Up

You want people to notice your company and to be as involved as possible, so why not plan out a little pre-show marketing to make people actually come and visit you at the exhibition. One thing you can use to attract customers is to use direct mail, however, be careful as people are extremely averse towards spam.

Do not save money on mailing, show your old and potential customers that you care about them, so only first-class mail is allowed. Send them prospects and brochures which may interest them, and include perhaps coupons or other means to draw their attention.

The Incentive

If you use mail or any other means to inform customers about your presence at the trade show exhibit, then also tell them why they should come. Give them a good incentive so that they would come and visit. To some, it would be good to offer some kind of a discount.

Use the chance to present your new product or service, and make it exclusive by letting the first few customers try it out. Make them part of the magic and make them feel important.

Your Booth is More Than Just That

Think of your trade show booth as of a tool just like your website and affiliate marketing programs. It is not only for the presentation, it is more than that; you need to define your company through your boot and you need to make it count. What your booth should represent is the welcoming atmosphere of your company and to create an experience which the customers will not forget soon. One of interesting option is to set up a promotional marquee in regard to attract more customers.

Also, you will have a chance to use decorations and your products to make your booth stand out from the crowd, grab this chance as it may secure you new potential customers.

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trade show image by Wikipedia

 

Some facts about Murano Glass

Murano glass is one of the most popular types of glass that is produced in Europe which includes wine glasses, figurines and a wide range of products.

Glass has always had a special place in the imagination of men and women all over the world. In the medieval times, when glass was just invented, it was attributed with having special, sometimes magical, powers. People believed they could look into the future of a person just by staring at a crystal ball! Murano glass is one of the most popular types of glass that is produced in Europe. Glass goes way beyond the wine glass, champagne glass, light fixtures, crystals and chandeliers. They also include paperweights, figurines, decorative items to fine jewelry, necklaces and earrings, Murano glass and a wide range of other products.

blue and gold bottle
A popular type of glass, produced in Europe, is Murano glass.




Where is Murano?

It is a small island that located near the coast of Venice, Italy. Originally developed around the 13th century, glass making is an age old craft here and artisans from Murano were famed all over the world for their skill and knowledge in the art of glass making and glass blowing.

Why is Murano glass so popular?

Italians know the ins and outs on how to make glass. Italian glass has always been famous throughout the world. During the Roman Empire, glass making had expanded with thousands of pieces being manufactured every year. But after the fall of the Roman Empire when Europe plunged back into the dark ages, this fine profession almost died except in Italy. Here too, great fires from glass making furnaces often destroyed homes due to which all activities were shifted to Murano, just near Venice.

Artisans really began innovating and started producing gorgeous pieces of glassware in a variety of shapes, sizes and colors. The patterns on the glasses were achieved after several steps of melting the glass and giving it shape. Since it was a skill that required years of practice, no one outside Murano could really learn it and hence, it became an exclusive product from Italy. Consumers who know glass know Murano glass.

How to identity fake Murano glass

Unfortunately, fake Murano glassware has been around for as long as the original pieces and for a new collector, it can be difficult to identify fake Murano glass from the real deal. If you want to buy Murano jewelry or glassware, ensure that you buy it from a reputed dealer who has been in the business for a number of years. Otherwise, you can end up spending a fortune on “Murano style” glass that was probably manufactured somewhere in Asia. You can also identify pieces by identifying various labels of a maker or etched markings on the glass or you can ask for a certificate of authenticity.

4 Easy Tricks to Make Your Booth Stand Out at a Trade Show Expo

Trade show expos or trade fairs have always been and will be one of the greatest ways to connect to your potential clients and with your exhibits.

We live in the time of the internet and internet presence is a big must for every business that wants to stay alive in the shark tank that is the market these days. People focus on this strategy of marketing so much that they often forget the power of the real life communication with clients.

A trade show is an event where people come to talk face to face, to interact directly, so it is very important that you do just that.
A trade show is an event where people come to talk face to face, to interact directly, so it is very important that you do just that.

Trade show expos or trade fairs have always been (and will be) one of the greatest way to connect to your potential clients and establish presence among your competitors with your exhibits. A well organized and appealing booth conveys an image of a company which stands firmly on its feet, a company that clients will want to work with. Read on for a few tips on how to make your booth reflect the best of your business.

  • Know how to communicate – As opposed to websites, a  trade show is an event where people come to talk face to face, to interact directly. It is very important that you do just that. Interactive slide show presentations and other indirect ways of presenting yourself to the world are ok, but make sure you are there at all times and be ready to talk, talk, talk.
  • There is a difference between being assertive and being downright aggressive – The previous tip suggested you should ‘talk, talk, talk’ but, you do know this does not mean you should jump into people’s faces, right? Learn to recognize when people want to listen to you (they will want to, no doubt about it), but also learn to stop when they had enough. Trade show visitors like to talk to as many presenters as possible, so it is crucial that you learn to respect their time, or otherwise you will lose their respect.




  • Your brand should be visible – Forget about fancy, eye catching, distracting decorations. Your logo and the name of your company should be in the spotlight, as it is on the banners you use if you do marketing through affiliates. Promotional material is a must have. People like to carry things home and when they do that, they spread the word about your brand and your business. But they do not even have to carry anything home, making yourself visible at the trade show is equally important. After a long day of walking from booth to booth, people will like a refreshment. No one will refuse a bottle of water, and if that is a personalized water bottle containing your logo and brand name, you will both benefit.
  • Take trade show appointments seriously Even though it is not a conference room where you can be on your everyday ground and apply your usual meeting strategies, customers take trade show appointments seriously and so should you. The normal rules should apply – schedule times and make sure you adhere to them. Also, while it is definitely ok to be slightly less formal in approach, try not to come across as unprofessional. If your social skills are your strong side, invite some of your potential customers for a drink after trade show, but while you are in your business space, behave like a businessman.

 

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Reinforced Canopy Tent with Valance Top
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trade show image by of Wikimedia Commons