To help ensure repeat customers, the cultural aspects of your customers must be taken into consideration when designing your marketing. concepts.
One of the aspects of marketing is the different cultural aspects your customers will have. When you are thinking of starting a strategic marketing campaign in another country or region, it is normally more than essential to make sure that you do it right. One of the issues that you are very likely to have a problem with as far as this is concerned is the issue of cultural offences.
A great strategy for marketing is to plan a party to promote your products. Invite current clients, business partners, and customer prospects.
Businesses throw parties too, and a launch party is a great way to have fun and market your business’s products and services at the same time. A party creates a fun and inviting atmosphere that makes guests more receptive to your business offerings, and it’s an effective way for employees to connect with current and potential clients. Planning a launch party is a lot like planning a regular party, except you want to integrate a little bit of your marketing strategy into everything you do. Here are some guidelines and tips to get you started.
Stick to your theme. Your theme is the new product or service you’re launching. If you want to hold a more general business-related party for marketing purposes, you should still choose a theme as a strategy to surround the event—the celebration of a new partnership, new office building, large project completion, or other significant company event. Whatever your theme is, make it your goal to integrate that product, service, or other event into your party planning details.
Create the guest list. Start with your current clients and customers, business partners, suppliers, internet marketing affiliates, and other friends of your business. Then consider how you can reach out to potential new clients and partners. Invite former clients that you want to reconnect with, new prospects and leads, and anyone from the business community who might be interested in your company and the product or service you’re promoting.
Send invitations. Make a Facebook and a website page. Consider a traditional invitation and professional printing services . These days, a mailed invitation gets noticed and pinned to the home fridge or company bulletin board, while an email or other electronic invitation may get lost in the inbox. Follow up with your invites—and reach out to prospects you have no mailing address for—with an email invite. Reach out to your followers and prospects with plenty of social media invites and reminders, up to the day of the event.
Brainstorm entertainment ideas. There should be some sort of entertainment for guests, but not to the extent that it takes away from the product you’re promoting, which should remain center stage. Can you come up with a creative idea for entertainment that highlights your product instead? At many launch parties, the entertainment is as simple as a presentation about the product or service that’s launching. Regardless of the platform, choose entertainment that will be engaging to the audience you’ve invited.
Consider catering guidelines. Party planning pros suggest that a party should serve food that will spark conversation among guests. Can you take this one step further and serve food that will spark conversation about your product or service? Even if your food isn’t business related, it too should have a theme and be appropriate for the community of people on your guest list.
Don’t forget party favors. Send guests home with something that helps them follow up with your company or the new product or service you’re offering. Brochures, postcards, and fact sheets can all be highly effective, while a free sample or trial offer allows your prospects to experience your product or service first hand.
You will need many tips and tricks on having a successful trade show exhibition to promote your business. Successful trade show marketing comes from a well planned and organized strategy.
Attending a trade show exhibition is not enough in itself to promote your business nor is it enough to provide good marketing. Even though marketing has strict rules and there are provisions on how some things should be done, having good trade show marketing is hard to achieve and even harder to pull off a good marketing strategy.
Chances are that you will have to learn from your own mistakes, and unfortunately, because this is not exact science, you will have to rely on a good marketing team. If they fail to realize what is good then your overall company reputation may be in danger.
Plan Off Everything
First off, in order to have a successful trade show exhibition, you will need to plan out a good marketing strategy plan, which means that you will have to chalk down the exact aims of the company in partaking at such an event. Your best goals are to increase market share; introduce new products, or services; and to promote existing or new products and services.
Other than that, with a well established branding, you should have a good promotional plan. It will include more than just brandishing your company’s logo onto every product and giving out free gifts. Research what and how you can improve, grab the chance and do so at the next trade show exhibition.
The Warm Up
You want people to notice your company and to be as involved as possible, so why not plan out a little pre-show marketing to make people actually come and visit you at the exhibition. One thing you can use to attract customers is to use direct mail, however, be careful as people are extremely averse towards spam.
Do not save money on mailing, show your old and potential customers that you care about them, so only first-class mail is allowed. Send them prospects and brochures which may interest them, and include perhaps coupons or other means to draw their attention.
If you use mail or any other means to inform customers about your presence at the trade show exhibit, then also tell them why they should come. Give them a good incentive so that they would come and visit. To some, it would be good to offer some kind of a discount.
Use the chance to present your new product or service, and make it exclusive by letting the first few customers try it out. Make them part of the magic and make them feel important.
Your Booth is More Than Just That
Think of your trade show booth as of a tool just like your website and affiliate marketing programs. It is not only for the presentation, it is more than that; you need to define your company through your boot and you need to make it count. What your booth should represent is the welcoming atmosphere of your company and to create an experience which the customers will not forget soon. One of interesting option is to set up a promotional marquee in regard to attract more customers.
Also, you will have a chance to use decorations and your products to make your booth stand out from the crowd, grab this chance as it may secure you new potential customers.
Trade show expos or trade fairs have always been and will be one of the greatest ways to connect to your potential clients and with your exhibits.
We live in the time of the internet and internet presence is a big must for every business that wants to stay alive in the shark tank that is the market these days. People focus on this strategy of marketing so much that they often forget the power of the real life communication with clients.
Trade show expos or trade fairs have always been (and will be) one of the greatest way to connect to your potential clients and establish presence among your competitors with your exhibits. A well organized and appealing booth conveys an image of a company which stands firmly on its feet, a company that clients will want to work with. Read on for a few tips on how to make your booth reflect the best of your business.
Know how to communicate – As opposed to websites, a trade show is an event where people come to talk face to face, to interact directly. It is very important that you do just that. Interactive slide show presentations and other indirect ways of presenting yourself to the world are ok, but make sure you are there at all times and be ready to talk, talk, talk.
There is a difference between being assertive and being downright aggressive – The previous tip suggested you should ‘talk, talk, talk’ but, you do know this does not mean you should jump into people’s faces, right? Learn to recognize when people want to listen to you (they will want to, no doubt about it), but also learn to stop when they had enough. Trade show visitors like to talk to as many presenters as possible, so it is crucial that you learn to respect their time, or otherwise you will lose their respect.
Your brand should be visible – Forget about fancy, eye catching, distracting decorations. Your logo and the name of your company should be in the spotlight, as it is on the banners you use if you do marketing through affiliates. Promotional material is a must have. People like to carry things home and when they do that, they spread the word about your brand and your business. But they do not even have to carry anything home, making yourself visible at the trade show is equally important. After a long day of walking from booth to booth, people will like a refreshment. No one will refuse a bottle of water, and if that is a personalized water bottle containing your logo and brand name, you will both benefit.
Take trade show appointments seriously Even though it is not a conference room where you can be on your everyday ground and apply your usual meeting strategies, customers take trade show appointments seriously and so should you. The normal rules should apply – schedule times and make sure you adhere to them. Also, while it is definitely ok to be slightly less formal in approach, try not to come across as unprofessional. If your social skills are your strong side, invite some of your potential customers for a drink after trade show, but while you are in your business space, behave like a businessman.