You may be feeling stressed. After all, you have never coded in your life. How on earth can you be expected to develop a fully functional, elegant website for your small business? You can barely come up with a design that makes sense.
The good news is that developing a website for your small business is actually a lot simpler than you think.
Of course, the benefits of finally investing in a digital presence will serve you well for years to come. After all, it’s the digital age, and things like search engine optimization and digital marketing matter more than physical property in some industries. Your customers thrive on the web, Google, and social media. You want to bring your business to them. This is vastly different to the age-old marketing strategies, which involved physically bringing customers to your business. It’s a whole different ballgame.
So, Where Do You Start?
The first step to building your website is understanding exactly what its purpose is. After all, you want the user to have a pleasant experience. So, step into their shoes, understand exactly what problem they are facing, and what solutions your business provides to solve their problems.
From there, you need to structure it in such a way that what your establishment offers is clear to potential leads. But don’t be salesy. Get a blog going, with some great informative advice that provides half-solutions. This will develop the strengthening trust between you and potential leads. But we are jumping ahead of the gun. Let’s get back to starting a website for your small business.
How Do You Create A Website With No Shred Of Coding Skills
Back in the day, the only way to get a nifty website for your business was hiring a professional contractor to design, and code it up for you. This used to cost thousands of dollars. But you don’t “need” to hire a professional to start.
As a startup, you probably don’t have the funds to drop thousands straight off the bat for someone to create your website and content for it. But thanks to platforms such as WordPress, there are more affordable options you can choose.
To get started on the creation of your website, you can begin by signing up with either WordPress or Wix. It is important to note that there is a small monthly fee, but compared to what you would otherwise pay – it is next to nothing.
Setting Up Your Domain Name And Hosting
Uh-oh, here comes the technical jargon. But really, it’s actually pretty simple. Your domain name is the digital address of your website. For example, https://yourwebsitename.com. Hosting, on the other hand, is paying a company to keep your website accessible to the public by storing it on a public server.
When it comes to hosting, there are actually two options that you can choose from. Namely shared hosting or a private server hosting. The first option is ideal if you suspect low traffic volumes to start, and yes – it is the more affordable option.
But if you are anticipating a large volume of website visitors, you may want to opt for the private hosting option. After all, nothing turns off page visitors worse than a slow web-page that refuses to load. If you’re looking for the fastest wordpress hosting, it’s best to shop around and find the perfect fit for your fledgling online business.
Creating Content For Your Website
Great, so now we have a website all set up and ready to go. Easy, right? But now we need to look at the content on your website. Depending on your niche, the topics will be different. Certainly more so if you plan on having a blog section to provide value to your organic visitors. But there are universal pages that each and every website needs to have. These pages are:
- About Us
- Products/Services Available
- Contact Us
While creating your pages it is important to remain clear but precise. Make your page visitors feel welcome. But ensure that they know exactly what solutions your business can provide, or what products are on offer. Who would visit this page and not know it’s for a workers’ compensation lawyer? If you didn’t know what DRaaS means, it would be clear after you read this sales page. The same goes for this page on AP Automation software.
Your product’s value needs to be clear, and for that, so does your messaging. People on your site need to know why they’re there to convert them into customers. Also, make a clear concise call to actions to improve your sales funnel.
Would You Look At That, You Are Ready To Go
With the few simple tips we have listed in this article, you should be ready to at least start the foundations of your digital presence. Remember, everyone started from scratch. Of course, with time as you grow your sales funnel through getting traffic to your website, you will be able to optimize it to perfectly fit in with your brand image that you are working on creating.
- Website: Flickr