So, you have decided to pursue each man’s dream, and to start your own company for beer production? If, by any chance, you have sufficient knowledge about how to make beer, then there is only the matter of equipment to solve, and you are good to go. But, on the other hand, if you lack the skills and the guideline, or you simply want to go through all of the items required in order to be a successful brewer, then feel free to take a closer look at these tips and directions, in order to be the best there is.
Money and Space
First thing required, is of course, the space where your brewery will be situated. It should be on a dry place, with the constant temperature, for the large scale changes can spoil the taste and quality of beer. If by any chance, you own spacey and dry cellar, this would be an excellent place for your new dream factory. With a nearly constant temperature, humidity and light, you can plan on whether to install heating system or not. In addition, for being in house you already own, the money you would usually spend on rent can be invested in a better way; for buying more quality equipment, for example.
On the other hand, if you live in an apartment or a flat, consider taking on hire medium sized hall. Higher costs of rent can be avoided by taking it for half of a year, with the possibility to pay in installments. Although this kind of payment can require a significant amount of money at the start, it will pay off in a several months. Also, when it comes to equipment, if you can afford it, buy the best available at the market. If not, there are a lot of second-hand sales to go through, and in addition, you may get a word of advice from the people selling it.
Don’t expect to be worldwide known brewery during the night. One of the most important things in this kind of job is tradition. All of the large manufacturers have tradition that goes back for several centuries. In order to be successful, you need to find a market, and there is no better place to start than your favorite pub or a bar. Ask the owner if he is willing to sell a few caskets on a promotional night. In return, you may provide him with low price, or even giving him a smaller amount for free, depending on the quality of your beer. Also, the package of your beer should be recognizable and as simpler as possible.
The beer bottle itself should be made out of glass, for it preserves taste better than any other material. In addition, it can be easily obtained, even grinded and recycled for repeated usage. As for the brand, don’t spare money to trademark everything. Literally, on whatever you can, put a trademark. Maybe not immediately, but in a beer brewing niche sooner or later having a protected design to which you can turn to, is beneficial. Also, by seeing trademark sign, your brand will have stronger impact on the consumers, for you will be seen as a serious factory immediately. Be aware though, that any downfall or drop in quality can harm your image, so try to judge when is the right time to protect your brand. We recommend that first build up your quality, and then seal it with the trademark.
So, with everything said taken into consideration, careful planning is required. Mingle among people which are in this type of business for a longer period, and ask for an advice. General image about them is that they are open to cooperation, and who knows, maybe you will find a future partner or a coworker?
- Beer: Wikimedia Commons