Giveaway marketing in social media involves distribution of free samples or services with the aim of promoting your business. It is a powerful strategy that pays back in a torrent of new and repeat customers. It works on a very simple principle. Psychologically, people cannot resist the lure of receiving something for free. It is a powerful drive and the king of the words in marketing strategy even today, no matter how worn out it may sound. The effect it has on people is more than hypnotic.
To attract new and repeat customers, try giving away free samples and products as part of your marketing strategy plans.